Introduction to Promoting PrEP Through Community-Led Campaigns
HealthHIV announces a new self-paced e-learning course, Introduction to Promoting PrEP Through Community-Led Campaigns. This course was created to provide health department staff, community-based organization staff, and other public health professionals with knowledge and skills related to designing, creating, and implementing a PrEP promotional campaign.
Learners will be able to understand the tasks involved in collecting and analyzing data on campaign audiences and to identify steps to include in a community-informed strategic plan. Learners also will be able to highlight parts of the design and application of community-specific messaging for a PrEP promotion and identify tasks for deploying a successful campaign. A core part of course content will involve creating a Campaign Blueprint that includes interactivity of case studies and strategies tailored to the learner’s specific situation.
Learning Objectives
By the end of this course, learners will be able to:
- Identify three essential qualities of a successful community-led campaign on PrEP.
- Identify the four key tasks of the community assessment process for a PrEP campaign.
- Identify five steps of a community-informed strategic plan for a promotional PrEP campaign.
- Identify three parts to designing and applying community-specific messaging on PrEP.
- Identify three tasks for launching a successful community-led campaign on PrEP.
Intended Audiences
Program administrators and others in health departments, clinics, and clinical systems who create, design, and guide community-led promotion campaigns and initiatives regarding PrEP and other HIV prevention interventions. The primary audience is the HIV prevention workforce funded by the Centers for Disease Control and Prevention to plan, design, and deliver HIV prevention services, including PrEP.
Other Related Trainings
HIV PrEP: Prescribing PrEP
Informed by CDC’s PrEP Guidelines, this course was created to assist prescribers, clinical support, and non-clinical staff with the basics for prescribing and monitoring PrEP and for incorporating PrEP services into their practices or local HIV prevention programs.
Covering Costs of HIV PrEP
During this self-paced e-learning module, participants will review three cost components of HIV PrEP, and sources of insurance, and other key tools that PrEP educators can use to help their clients cover those costs and evaluate different options for covering costs based on the needs of clients in various situations. This module will prepare participants for beginning their work as PrEP educators as well as serve as a refresher for experienced professionals.
